Mobile CRM – is your business missing out?
Posted on 1 October 2015
When it comes to customer relationships, the right CRM software is critical, supporting your sales teams with intelligence on customer records and helping them pursue new leads and opportunities.
However, the very nature of sales usually means that your team is often on the road, so whatever CRM solution you choose should be mobile friendly. In this way, your team has a proven commodity to hand, helping them to act on insight, boost sales and increase revenue.
Information to hand
Mobile CRM provides your team with immediate access to important information such as account history and products recently purchased – helping time-strapped sales personnel to prepare for meetings on the move with real-time information at the touch of a button.
Focussed conversations that drive sales
By having all the required information at their fingertips, sales employees are not only on top of their game, but can also spend more time focused on the all-important conversations that precipitate sales. Research by Innoppl Technologies has shown this can really make a difference. According to their findings, 65% of sales reps who work at companies that have adopted a mobile CRM solution, have achieved their sales quotas, compared with just 22% of reps from non-mobile CRM enabled companies.
Each business is unique, and mobile CRM can therefore be tailored to offer critical information on the spot, including pipeline, inventory availability, current pricing models and any other information your team on the ground may need to help close a sale.
Going mobile also ensures orders are submitted as soon as they are agreed to, instead of being delayed until your sales employees return to the office. And with orders placed quickly, deliveries are made sooner, leading, ultimately, to satisfied customers.
Better information, more swiftly utilised
With mobile CRM, businesses gather data more efficiently and quickly. It gives everyone involved in the sales process access to the information that they need, as it is collected. Mobile CRM can also seamlessly organise and present that data in a clear and comprehensible way, so businesses can quickly interpret it. This represents priceless real-time intelligence and insight.
So the question is not whether mobile CRM is for you, but whether you can do without it.
* Innoppl Technologies, published February 2011
Author: Mark Hallett, 1 October 2015