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The Boo Riders prepare for their fourth challenge!

In just one week, 18 keen cyclists will set off on a 450 mile journey across France as part of a campaign which started in Poole four years ago.

Over the last four years the group – which includes Enhanced CEO, Simon White and Director, Jeremy Gill – has expanded from the original four cyclists, to a staggering 18. Going from Poole to Paris, Paris to Bordeaux and Bordeaux to Perpignan, the team are now looking to complete the next stretch from Perpignan to Monaco. The journey contains an overall climb of around 10,000 feet, including the infamous Mount Ventoux.

The reason for all this mileage is to raise money for the Boo Charity, a cause which all involved within this monumental challenge, feel strongly about. ‘Boo’ was founded by Russell Hicks (one of the 18 cyclists) in honour of his wife Sarah, who sadly lost her battle with cancer at the age of 36. Russell and Sarah – affectionately nicknamed ‘Boo’ by friends and family – went to Kenya in search of a cure for her illness and in the process fell in love with the country and above all else, the Kenyan children. Sarah was taken aback by the Kenyan children’s struggle to survive the ravages of daily life and deemed their situation worse than her own.

The Boo Charity was later established in Sarah’s memory to help her visions become a reality. The aim of Boo is to help African children who are disadvantaged through economic poverty. The overriding principle and ethos of Boo is to provide children with care, whilst nurturing and developing opportunities to lift them from poverty, so they no longer need to rely on charity.

Boo launched their ‘Seed of Hope’ project in 2004, a school for young Kenyan girls to rebuild confidence and self-esteem. The school provides a community to support and enhance education in Maths, English, Kiswahili, as well as teaching life skills such as dress making, hair dressing and agriculture. In doing so, the children become more educated, empowered and able to stand tall in the community by finding work or starting a business to support their family. Our target is to raise enough money to support 400 new children in our projects and enable them to receive food and clean water on a daily basis along with the gift of education.


Boo’s operating costs are covered by its trustees so 100% of all money donated goes to these projects in Kenya. To learn more about the Boo Charity, please visit: http://www.boo-charity.org.uk

If you want to give a child the opportunity to stand tall within their community, please sponsor our Boo Riders on their epic journey. 

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