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Back on the road for Boo

Enhanced CEO, Simon White and Finance Director, Jeremy Gill are back on the road! This week they’re joining 7 other riders to take on their latest challenge.

The team will cover 500 miles over the course of 5 days, starting their journey in Nice, the team will cycle down to Italy, tackling the ‘Col de la Madone’ and end their challenge in Rome. You can track the teams progress by visiting www.the italianjob.org.uk.

The reason for this difficult challenge is to raise money for the Boo Charity, a cause which the whole team are extremely passionate about. ‘Boo’ was founded by Russell Hicks (one of the 9 cyclists) in honour of his wife Sarah, who sadly lost her battle with cancer at the age of 36. Russell and Sarah – affectionately nicknamed ‘Boo’ by friends and family – went to Kenya in search of a cure for her illness and in the process fell in love with the country and above all else, the Kenyan children. Sarah was taken aback by the Kenyan children’s struggle to survive the ravages of daily life and deemed their situation worse than her own.

It costs just £16 a month to feed a child and give them an education in one of Boo’s programs in Kenya. So dig deep and sponsor the team, even a little goes a very long way. Boo provides ‘Opportunity not Just Charity’ to children in Kenya via academic and life skills training. The ‘Seed of Hope’ schools have been operating for the past 14 years and bridge support from babies all the way through to young adults; 1000’s of young people have been given the opportunity to sustain life without charitable need.

To learn a little more about our work in Kenya, watch our video.


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