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Simply Pleasure Case Study

Simply Pleasure Case Study

Simply Pleasure

Simply Pleasure is the retail chain owned by the parent and adult toys distribution company, ABS Holdings. The largest distributor of this type in the UK.

Simply Pleasure is a family business that has been running for many years, stretching back through several generations. The origins of ABS Holdings came to be, when owner Tim Henning's grandfather invented the formula for TCP. A manufacturing chemist, his company had many contacts with herbalists who also sold medical aids and appliances for the disabled.

The company now employs over 100 people with a chain of 30 retail shops and a 15,000 square foot unit in Dorset, UK.

The challenge

Simply Pleasure had an existing IT supplier who had installed all their infrastructure services to their Head Office and their retail outlets. However upgrades were needed and the current supplier was failing to deliver the service and reliability needed for the company to grow. A new supplier and IT partner was required. A sensitive hand over was required with a seamless transfer and a company that could provide ongoing service and support.

The solution

Enhanced took over the total control of all their systems without users even being aware of the handover. Upgrades were applied and licenses granted allowing Simply Pleasure to plan for growth and expansion.

The results

The company now has a local supplier who they can trust and who are readily available for help and advice. The systems are now fully licensed and all upgrades are in place.

The benefits

  • Safe and secure systems
  • Reliable Infrastructure 
  • Ongoing advice and support
  • Visibility


“We now have a reliable, trustworthy and supportive IT partner enabling us to plan for further growth and development. They dealt with the hand over in a sensitive and professional manner and I would have no hesitation in recommending them.”

Toby Branston, Financial Director, Simply Pleasure


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